The Legal Marketing Journal

Most attorneys hire marketing agencies the same way they hire vendors. That process selects for agencies that are good at selling themselves. Here is how to find one that will actually grow your practice.

Backlinks remain a top-3 Google ranking factor, but most law firm link building strategies are either too vague to act on or quietly out of date. Here is what actually works in 2025 and beyond.

Google Ads can generate cases on demand for law firms — but only under the right conditions. Here's what it costs, how Local Service Ads differ, and the mistakes that burn through budget without results.

Most small and solo law firms don't fail at marketing because they lack effort. They fail because they hire the wrong partner at the wrong time. Here's how to evaluate a law firm marketing agency honestly — and avoid the traps that cost firms months of budget and progress.

Most law firm websites lose clients before they ever make contact. Here are the most common law firm website mistakes and exactly what to do instead.

Most law firms leave their Google review profile to chance — and lose map pack rankings and clients because of it. Here's the system that fixes that, including the access to justice case for why reviews matter beyond marketing.

Wondering how long law firm SEO actually takes? Here is the honest, phase-by-phase timeline for solo and small firm attorneys, including what moves the needle, what stalls it, and what to realistically expect from local search.

You didn't go to law school to become a marketer. Here's the strategy solo attorneys actually need — brand, website, reviews, authority, and the sequence that makes it compound.

More people are using AI to find lawyers. SEO, web design, and storytelling have never been more important.

In an AI-influenced search environment, law firms should not compete on information. They should compete on trust.

AI is changing the way people research for legal help before they hire a lawyer. Here is what it means for your firm.

Today, information is instant. AI summarizes. Search engines explain. Educational content is everywhere. And yet, choosing a law firm has never felt more human.

We stepped back and looked at the brand from the outside. What we saw told us it was time for change.

As we look toward 2026, the firms that succeed online won’t simply have a website. They’ll have a platform built for visibility, credibility, and steady growth over time.

When you stay generic and don't step into a more authentic brand, you get commoditized. You're no longer the top choice. You're just a choice.

Live chat isn’t just a convenience feature. It’s a way to show potential clients that you see them and that you’re ready to guide them before they ever pick up the phone.

Everyone wants the AI shortcut. Few see the cost. I've been tracking the performance data, and the gap between human-written and AI-generated content keeps widening. Search engines got smarter. They...

NOMOS Marketing had the privilege of speaking at the Georgia Bar’s Take Charge! Solo & Small Firm Conference.

At NOMOS Marketing, we help law firms identify the tools and strategies that support growth. If you’re considering a CRM for your practice, let’s talk about which system aligns best with your firm’s goals.

Law firm SEO copywriting that ranks and converts means writing for real people first. Here is how to balance search optimization with the human tone that earns trust and turns visitors into callers.

If you are sending paid ad traffic to your law firm homepage instead of a dedicated landing page, you are losing the majority of potential leads. Here are 18 best practices that change that.

We’re excited to share that we’re growing. Merger Labs is now part of NOMOS Marketing. This move expands what we can offer and who we can serve, without changing what makes our work effective.

Color shapes perception before a single word is read. Here is what the psychology of color means for law firm branding, and how to make intentional choices that build trust with the right clients.

At NOMOS, we don’t believe in using AI just to say we’re using AI. We use it with intention—because it can help firms like yours do more of what matters: connect.

Blogging isn’t just another checkbox. It’s a strategic tool for building visibility, trust, and long-term growth. We don’t offer one-size-fits-all blog content—we craft thoughtful, SEO-informed pieces tailored to your practice areas, your tone, and your goals.

Google Ads puts your law firm in front of high-intent prospects the moment they search for legal help. Here is how paid search works for law firms and what makes a campaign actually perform.

Your law firm website is the first impression most prospective clients have of your practice. Here is why a professional law firm website is not optional and what it actually needs to do for your firm.

At NOMOS Marketing, we help law firms harness the power of online reviews to stand out and attract the right clients. Here’s why Google Reviews should be a cornerstone of your marketing strategy.

Social media ads aren’t just about visibility—they’re about engagement, trust, and staying top of mind. Here’s how the right strategy can transform your law firm’s reach and results.

Ready to boost your law firm’s marketing? NOMOS Marketing can work with you to craft email drip campaigns that engage leads, build trust, and drive conversions.

If you need help creating and executing a winning social media strategy, our marketing agency specializes in helping law firms shine online. Contact NOMOS Marketing today to get a well-defined plan for your firm.

If your law firm is ready to elevate its brand and stand out in a competitive market, NOMOS Marketing is here to help. With a deep understanding of the legal industry and a proven track record in branding, we know how to craft a brand that resonates with today’s clients while staying true to your firm’s values.

We are thrilled to announce an exciting new partnership with Clio, the leading provider of cloud-based legal technology solutions.

NOMOS Marketing can help you stand out from the crowd, and elevate your brand. Invest in yourself with custom images that connect with potential clients and enhance your online presence.

An outdated law firm website is not just an aesthetic issue. Here is what it is actually costing you in clients, rankings, and competitive ground every single day.

Effective keyword research allows you to optimize your website, create valuable content, and ultimately attract the right clients to your law firm. Let’s take a look at how to conduct effective keyword research that will help you stand out.

Five practical ways to optimize your law firm website for SEO, from keyword research and on-page elements to local signals and backlinks that build authority over time.

A step-by-step 6-month law firm SEO content strategy, from keyword research and content calendar to on-page optimization and local search signals that compound over time.

Google LSAs and traditional Google Ads both get law firms to the top of search results, but they work differently and serve different goals. Here is how to choose and when to run both.

As we enter 2024, the legal industry is experiencing transformative shifts in marketing strategies and approaches. This blog post explores key legal marketing trends that are set to shape the industry this year.

Do you want your clients to be more engaged with your email newsletters? NOMOS Marketing can help.

Local Service Ads have revolutionized the way lawyers can market their services online. By taking advantage of this powerful advertising platform, legal professionals can increase their online visibility, build trust, and connect with potential clients in their local area.

By crafting a clear marketing message, writing a compelling call to action, capturing emails effectively, developing a conversion-focused website, building a robust lead list, and converting leads to clients through timely and attentive follow-up, you'll create a seamless and effective journey for potential clients.

Before you can create an effective marketing strategy, you need to identify your target audience.

In this blog post, we'll explore the key aspects of an intake system, including where leads come from and the essential steps in managing and communicating with them.

COVID-19 (Coronavirus) is forcing lawyers all over the country to reimagine their law firm’s future. In that spirit, we want to share a marketing worksheet designed to help lawyers create a clear vision for their law firm’s future.

Google Business Profile listings now allow video reviews!

What would it mean for your law firm if every time someone in your market thought of legal services, they thought of you?

Call tracking is one of the best ways to see where calls are originating from and calculating ROI. Law firms can use call tracking data to determine the success of marketing optimize future initiatives according to what is making the phone ring.

The power of a referral has remained strong, but your online presence is becoming increasingly important when it comes to converting those referrals into clients.

We want to share a few free tools that we use for legal SEO and show you how to use them to test your own law firm website. The results may surprise you.

Webflow vs WordPress for law firm website design: an honest comparison of SEO performance, maintenance, security, and which platform actually makes sense for most attorneys.

Ever wonder what makes a great lawyer? Is it superlatives? Pedigree? Or something else? I wanted to share a few thoughts on why the attributes that make great lawyers are also those that make great legal marketing.

As the coronavirus continues to spread, we believe that it is important to share what NOMOS Marketing is doing to continue to serve our clients as well as extend our help to anyone in the legal community who may need assistance during this time.

A new guide reveals why online reviews are important and how law firms can harness online reviews to get new business.

Now more than ever, people are searching for authentic online relationships. They are at home, isolated from friends and family, looking for community. For lawyers, the time for developing these online relationships has never been better.

In this blog post, learn more about mastering the art of creating effective calls to action.

Getting people to your website is only half the battle. You also want to convert your site’s visitors into clients, right? By providing quality content that answers your visitor’s questions, you can build trust and demonstrate the value of your legal expertise.

With your phone and your laptop, you can serve the needs of your community, clients and friends and change the trajectory of your firm.

How should your law office respond to the COVID-19 crisis? We recommend the following steps.

An outdated law firm website is not just a design problem. Here is what modern law firm websites need to do and why updating yours is one of the highest-ROI decisions you can make.

Super Lawyers is a rating service that identifies outstanding lawyers across various practice areas and jurisdictions. However, like any business decision, the question remains: Is Super Lawyers worth it?

Law firms spend tens of thousands, if not hundreds of thousands, of dollars on marketing without a clear idea of their target audience. In this article, we discuss how to identify your law firm’s target audience so that you can speak directly to them through your marketing.

TikTok is a powerful platform for lawyers to market their business, showcase their expertise, and build a following of engaged clients. If you're not already on TikTok, now is the time to get started!

A practical law firm SEO strategy covering the tactics that actually move rankings, from on-page optimization and local search to content and technical fundamentals.

Google updates its algorithm thousands of times a year. Here is how law firms build SEO foundations that hold through core updates rather than scramble after every change.

Webinars are possibly the most scalable way that lawyers can share information, resources and insights with their clients and prospective clients.

Most law firms give up on SEO right before it starts working. Here is why the timeline feels slow, what is actually happening behind the scenes, and how to know if your investment is on track.

Accelerate growth through peer referrals, client reviews, and community engagement.

If ever there was a time to use your email list, it is now. Email is one of the most powerful ways to reach your referral partners, clients, former clients and prospective clients.

We spoke with Nefra-Ann MacDonald, Affinity Program Manager at Clio, to talk about how the legal industry is dealing with - and overcoming - the challenges of COVID-19.

A conversion-focused law firm website does more than look professional. Here is what every high-converting law firm site gets right and how to turn your visitors into clients.

What do the best law firm websites have in common? Read more to find out!

If used right, Avvo can be a powerful marketing tool. Like Google and Yelp, Avvo can help you reach prospective clients and positions your law firm's brand.

As you begin your marketing journey, it’s important to understand what makes you different and who your target audience is.

Is your law firm website hurting you more than helping? Here are 10 clear signs it is time for a redesign, and what to do about each one.

As a law firm, having a strong online presence is more important than ever. With so many potential clients turning to the internet to find legal services, it's essential that your law firm is visible and easily discoverable online. One key tool that can help with this is Google My Business (GMB).