Local Service Ads (LSAs) are a Google advertising platform that helps lawyers and legal professionals connect with local clients. These ads appear at the top of Google search results when people search for legal services. They aim to make it easy for people to find and hire professionals who offer their desired services.

What is the Difference Between Google Ads and Local Services Ads?

Google Ads are pay-per-click, meaning you pay when someone clicks on the ad, whereas Local Service Ads are pay-per-lead, meaning you only pay when a potential client contacts you directly through the ad.

Local Service Ads are specifically designed for local service-based businesses, such as lawyers, and prioritize immediate contact with local clients. Google Ads, on the other hand, is a more versatile advertising platform suitable for various businesses and marketing goals, offering a range of ad formats and targeting options.

LSAs may be particularly effective for lawyers seeking local clients, while Google Ads provides a broader advertising scope.

Benefits of Local Services for Lawyers

• Enhanced Visibility: Local Service Ads appear prominently at the top of Google search results, giving lawyers unparalleled visibility. This prime placement ensures that your legal practice is one of the first things potential clients see when searching for legal services in your area.

• Improved Trust and Credibility: Google verifies the qualifications and licensing of professionals, which can boost trust and credibility in the eyes of potential clients. When your LSA displays the Google Guaranteed badge, it tells clients that Google has verified your legal services, making them more likely to choose your firm.

• Pay-Per-Lead Model: LSAs operate on a pay-per-lead basis. This means you only pay when a potential client contacts you directly through the ad. This pricing model can be more cost-effective than traditional Google ads, which is pay-per-click advertising.

• Easy Contact: LSAs make it easy for clients to contact your firm. Potential clients can call your office or send a message directly through the ad, streamlining communication.

Optimizing Your Local Service Ads

To make the most of Local Service Ads, lawyers should consider the following tips:

• Optimize Your Profile: Ensure your profile is complete and includes essential information about your practice, such as the cases you handle, your office location, contact details, and business hours.

• Select Relevant Services: Choose the legal services you offer carefully. Being specific will help match your law firm with the appropriate clients seeking your particular expertise. 

• Set a Budget: Determine your advertising budget and adjust it as needed. LSAs work on a bidding system, so you'll need to bid competitively to secure the top spot.

• Request Reviews: Encourage satisfied clients to leave reviews on your Google Business Profile page, as positive reviews can help your ad stand out and build trust with potential clients. 

Contact NOMOS Marketing

Local Service Ads have revolutionized the way lawyers can market their services online. By taking advantage of this powerful advertising platform, legal professionals can increase their online visibility, build trust, and connect with potential clients in their local area.

Lawyers should consider incorporating Local Service Ads into their marketing strategy to stay competitive in today's digital landscape. NOMOS Marketing can help your law firm start with Google's Local Service Ads.

Contact us at (843) 936-2284 or schedule a free 30-minute marketing strategy consultation.