Is TikTok Right For Your Law Firm?

Are you ready to bring some fun and creativity to your law practice? If not, you should be! TikTok, the social media platform originally known for its short-form videos, is quickly becoming the next big thing in content marketing for lawyers.

TikTok has become a household name, with over 1 billion active users worldwide, making it one of the most popular social media platforms in recent years. However, despite its popularity, many lawyers are still hesitant to join the platform. 

What is TikTok?

TikTok is a social media platform that allows users to create and share short and now long-form videos. The videos can be up to 10 minutes long and can feature music, filters, and other special effects. TikTok is known for its unique algorithm that recommends videos to users based on their interests and viewing history. This algorithm makes it easy for users to discover new content and for creators to reach a wider audience.

Why Should Lawyers Care About TikTok?

TikTok is an excellent platform for lawyers to showcase their expertise, engage with clients, and build their brand. With its unique algorithm, TikTok can help lawyers reach a younger audience, who may not be using more traditional marketing channels. By creating engaging videos that educate and entertain, lawyers can demonstrate their legal knowledge and gain followers who trust their expertise.

One of the great things about TikTok is that it allows lawyers to showcase their personality and unique perspective on their practice areas. By creating content that is both informative and entertaining, lawyers can build a following of engaged clients who are more likely to refer their services to friends and family.

Examples of Lawyers on TikTok

Here are a few examples of lawyers who have big followings on TikTok:

• @lawbymike - This lawyer has over 7 million followers and creates videos that educate viewers about criminal defense, DUI/DWI/OWI, and more.
• @thelegalqueen - With over 500,000 followers, thelegalqueen creates videos that explain legal concepts in simple terms.
• @divorcelawyerdenise - Denise has over 300,00 followers and uses TikTok to share marriage advice and give insights about the divorce process.

How Can Lawyers Use TikTok to Market Their Business?

Here are a few tips for lawyers looking to get started on TikTok:

• Use your videos to educate and inform your followers about legal topics that are relevant to them. You can create videos that explain legal concepts, provide tips on how to navigate legal issues or share your thoughts on current legal news.
• Create engaging content that showcases your personality and unique perspective as a lawyer. Don't be afraid to let your personality show through in your videos. This will help you build a connection with your followers and make them more likely to trust your expertise.
• Use hashtags to increase visibility and reach new audiences. Hashtags can help your videos get discovered by users who are interested in the same topics as you.
• Participate in challenges or trends to show off your brand's personality. TikTok is known for its challenges and trends, and participating in them can help you showcase your brand's personality and reach new audiences.
• Collaborate with other lawyers or legal influencers to expand your reach. Collaborating with other lawyers or legal influencers can help you reach a wider audience and gain new followers.

TikTok is a powerful platform for lawyers to market their business, showcase their expertise, and build a following of engaged clients. If you're not already on TikTok, now is the time to get started! By creating informative and entertaining content that showcases your personality and unique perspective, you can build a following of engaged clients who trust your expertise.